{"id":19790,"date":"2022-08-25T13:32:23","date_gmt":"2022-08-25T12:32:23","guid":{"rendered":"https:\/\/dev.forafact.dk\/allround-campaign-planning\/"},"modified":"2025-11-28T13:43:09","modified_gmt":"2025-11-28T12:43:09","slug":"allround-campaign-planning","status":"publish","type":"page","link":"https:\/\/forafact.dk\/en\/allround-campaign-planning\/","title":{"rendered":"All-round campaign planning"},"content":{"rendered":"\t\t
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Free up time
from administrative routine tasks<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Stockfoto\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Hjem<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Free up
time from admini\u00adstrative
routine­\u00adtasks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Get full value from your marketing\u00adcampaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Are you getting full value from the data and sales opportunities generated by your marketing campaigns?<\/p>\n

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Does your campaign come to a halt when data has to be manually imported into Dynamics 365, or are you missing automated processes that can capture new sales opportunities and enable insight sharing between marketing and sales?<\/p>\n

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We help you take your campaigns all the way from idea to execution and data collection \u2013 ensuring that data can be shared and further leveraged.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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All-round campaign planning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Think about your marketing campaigns and consider whether you need advice or support in one or more of the areas listed in the grey box.<\/p>\n

You probably know what the goal of each campaign is, but it\u2019s often difficult to set up the right KPIs. Not because you don\u2019t know what they should be, but because it can actually be challenging to get the right data to measure a specific KPI.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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8 different elements included in each campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Typically, our clients face challenges in these 3 areas:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      All-round campaign planning
      with Dynamics 365<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      With the right all-round planning, you can free up time from administrative routine tasks \u2014 like chasing down information for the sales team to ensure they reach the right people from the campaign \u2014 and instead focus on actual marketing.<\/p>\n

      What does your department spend time on?<\/p>\n

      How often does the sales team feel they\u2019re not getting valuable data and insight from your campaigns?<\/p>\n

      Some marketing departments estimate this takes up to 80% of their time.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      Remember to base it on Dynamics 365<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      You have a goal with your campaign, and it often results in data that needs to be processed and turned into actionable insight for the sales team. Remember to factor that into your campaign planning.<\/p>\n

      For A Fact helps you take the campaign all the way from the initial idea in the marketing department to giving the sales team a clear and effective overview in their sales view in Dynamics 365.<\/p>\n<\/div>\n

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      What is the goal?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Look at the campaigns you’re already running today.<\/p>\n

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      Find the most recent campaign you\u2019ve just completed, and take another look at the results.<\/p>\n

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      What was the goal, and did you achieve it?<\/p>\n

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      If we ask the sales department and the individual sales reps \u2014 what would they say?
      Could each salesperson look into Dynamics 365, find the most sales-ready contacts, and follow up effectively?<\/p>\n

      <\/p>\n

      Running marketing campaigns in a company using Dynamics 365 isn\u2019t just about planning marketing activities, selecting target groups, and creating a paid media campaign.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      What is all-round campaign planning when
      your company uses Dynamics 365?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      It takes something special to run marketing activities when your company uses Dynamics 365.<\/p>\n

      If you have an existing marketing system integrated with Dynamics 365, you need to explore the possibilities that system offers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHow is data available to the sales department? <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCan you execute social media campaigns via your own channels and at the same time have insight into data in Dynamics 365? <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tIf you execute a paid media campaign, how does the data automatically come into Dynamics 365, and can it be automatically used in the follow-up flow? <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDifferent types of resources must be used along the way. Do you have them internally, or does your business partner have the right resources? <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        What resources do you actually need when running marketing with Dynamics 365?<\/em>
        Read this overview to make sure you have access to the right resources.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Break down your marketing campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        To keep it simple, break your marketing campaign into parts that happen outside of Dynamics 365 and those that need to be handled within Dynamics 365.<\/p>\n

        Outside Dynamics 365, you have the usual planning: What is the goal? When should the campaign go live? What\u2019s the budget? And what are our expectations for results? You also need an overview of all activities \u2014 the type of campaign, which channels to use, and what formats the content should be produced in.<\/p>\n

        The parts inside Dynamics 365 usually involve data, system knowledge, and can be a bit technical. That\u2019s why we often see marketing departments not focusing much on these areas.<\/p>\n

        Will the campaign be executed from within Dynamics 365 or via external platforms? If external, how does the data end up in Dynamics 365, who owns the data, and how is it made visible? Who processes the data, and how is insight generated to measure KPIs and make use of the data going forward?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        If you want to succeed with marketing in Dynamics 365, you need to think of everything as one unified process \u2014 with control over workflows, data, and the necessary resources surrounding the entire campaign.<\/p>\n

        <\/p>\n

        Then follow this cycle: Strategy, plan, execute, analyse, optimise, execute, analyse, optimise…<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Contact us on<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        +45 29 72 61 17<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        We are specialists in all-round marketing campaigns in Dynamics 365.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Overview and advice:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Avoid:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tInefficient and manual processes. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLack of resources.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLack of insight into data afterwards.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLack of speed to correct along the way.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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          Remember:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPlan for visualization of data in Dynamics 365 in both the marketing and sales departments. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPlan for Lead follow-up and processing in Dynamics 365. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tA\/B split test wherever possible and makes sense. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Free up time from administrative routine tasks Free up time from admini\u00adstrative routine­\u00adtasks Get full value from your marketing\u00adcampaigns Are you getting full value from the data and sales opportunities generated by your marketing campaigns? Does your campaign come to a halt when data has to be manually imported into Dynamics 365, or are you […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19790","page","type-page","status-publish","hentry"],"yoast_head":"\nAll\u2011Round Campaign Planning in Dynamics\u202f365 | For A Fact<\/title>\n<meta name=\"description\" content=\"Get support for campaign planning from idea to execution and data insight in Dynamics\u202f365. 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