For A Fact is a consulting firm and digital agency focused on sales and marketing departments.
We help companies leverage the value of data in the Microsoft tools they already use to gain insights for making fact-based decisions in both marketing and sales departments.
We are part of Microsoft’s partner network and, since 2013, have created a digital agency that focuses 100% on companies that use Microsoft technology in sales and marketing.
Our customers are a mix of Danish companies and large Danish international companies, and a mix of both B2B and B2C.
Our goal is simple: We want to ensure that your investment in sales and marketing technology gives you a visible return. We offer tailored advice and support so that you get the most out of the technology and opportunities.
The combination of CRM with Microsoft Dynamics 365 and marketing automation with ClickDimensions has made For A Fact Denmark’s largest ClickDimensions partner.
The same is happening with Microsoft Marketing (Customer Insights Journey).
We are acquiring many customers because we work with the marketing solution every day and know how the solutions work.
We are technology-driven in our approach and know how a company works with a technology-driven sales and marketing department using CRM and marketing automation.
The focus is on technology support to grow your business, and we start with the Microsoft systems you already use and ensure that you choose the right CRM and marketing automation system that best suits your business needs.
Whether you are a small business choosing your first CRM system or a larger company already using Dynamics 365, we have insight into the digital opportunities and know how you can use them in your daily work.
You get access to support and advice from people who work with the same sales and marketing systems you use every day and therefore have a high level of knowledge for fast and effective support.
We help you find the right technology-driven approach for your specific type and size of business, which is then anchored in your underlying internal processes to ensure they are streamlined and efficient. From there, we support and assist with lead generation, marketing automation, sales optimization, etc., both in the form of sparring and by performing specific tasks for you.
We support your company’s growth by ensuring that the digitization of your IT systems keeps pace with the growth in the number of employees, customers, and revenue.
A Fact ensures that there is a common thread from the digital strategy to implementation and how this is executed in daily work tasks.
We operate based on a technology-driven framework, which you can learn more about here.
We unite two types of partners that are often separated: the Microsoft partner, who acts as a technological advisor, and an agency specialising in specific areas such as marketing automation, lead generation, graphic design, paid media, etc.
A Microsoft partner can advise on Microsoft’s sales or marketing systems from a technical perspective centred around data but does not typically work with paid advertising, lead generation, or customer acquisition. Conversely, most agencies often lack technical knowledge of Microsoft systems and are unfamiliar with how data should be used to generate insights within the systems and how that data can subsequently be utilised across both sales and marketing.
With the right guidance, businesses gain insight into which CRM solutions best complement their Microsoft Office 365 licence and how they can work with data and insights across the organisation. We then assist with implementation and execution.
A typical Microsoft partner knows a great deal about Dynamics 365 but may not necessarily understand how to integrate it with your marketing activities outside these systems. Conversely, an agency often knows nothing about Dynamics 365, and lead acquisition is not tailored to the company’s existing IT systems.
At A Fact, we bridge the gap between sales and marketing within the Microsoft systems you already use.
Smaller customers are those who currently only have a Microsoft Office 365 license. Either they are ready for their first CRM system and want to know which one best suits their needs?
Or they simply want help with marketing automation and sales optimization and want to know how they can take advantage of the opportunities available in Microsoft Office 365 but which they are not yet using.
Your company probably gets new leads all the time, right? But two things are especially important. Are the leads In or Out (read here to find out what that means), and how easy is it to work with them in your IT systems so that both sales and marketing have a shared understanding of status, data, and opportunities?
Our larger customers already have Dynamics 365 (Microsoft’s CRM system) in their sales departments and want to leverage the data and opportunities in their marketing departments. We first advise them on which marketing automation systems are best suited to their organization and needs. We then help several of them carry out various marketing tasks.
We get a number of companies as customers who have already chosen a marketing automation system for their Dynamics 365, often Microsoft Marketing (Customer Insights Journey) or ClickDimensions. What these companies have in common is that they have chosen the marketing automation system through their Microsoft partner, but this partner cannot help them work in the system. As shown in the model above.
For A Fact is the country’s largest ClickDimensions partner and also helps with Microsoft Marketing.
We provide both training and support and execute digital marketing campaigns in Dynamics 365 and marketing automation for some of our large international customers.
If you or your company fall within one of the examples mentioned, we can probably help you too. Otherwise, we may be able to give you some brief advice on what you should do.
Book a free one-hour consultation here, and we can talk about the possibilities and whether we are a good match.
Did you know that companies can receive financial subsidies to implement CRM, marketing automation, sales optimization, etc.? Subsidies are available for both consulting (needs assessment and selection of CRM system) and implementation.
We can help with both, as well as with applying for the subsidies.
