When marketing and CRM are connected, it adds an extra dimension to planning.
You need to think both “outside CRM” and “inside CRM,” and set up functions and activities on both sides.
This is where data-driven marketing truly has its place, and where the full customer journey from lead to MQL and SQL becomes important.
We help you design your campaigns, either in specific areas where you need support or by managing the entire campaign—from capturing new leads to creating sales-ready opportunities for the sales team, visible in the CRM.
Marketing automation is at the core of data-driven marketing and requires more than just a sequence of emails. With continuous optimization through A/B split testing, analysis, and insights, automation becomes a tool that actively contributes to boosting your sales results.
By mapping the customer journey and tailoring communication and messaging, you ensure that your sales process follows the customer’s needs and creates a more relevant and personalized experience.
Campaigns designed for startups combine marketing and CRM and include training on how data is subsequently used. This provides a quick and effective introduction to data-driven campaign work.
When marketing and CRM are connected, it becomes possible to ensure that the sales team focuses on the most qualified leads. This requires clear processes, a solid data foundation, and agreements between departments – all of which we help define and implement.
By sharing relevant knowledge and content with the right target groups, demand is created that attracts highly relevant and engaged leads.
From idea to execution, we help structure and implement campaigns, while simultaneously collecting data that can be shared and further processed across the organization.
We set up campaigns across channels such as Google, Facebook, LinkedIn, and display networks, and connect them with CRM for effective follow-up and lead management.
Whether it’s a webinar or an in-person event, we create a seamless flow from marketing to lead nurturing by connecting the marketing engine with your CRM platform.
We set up and design web forms that match your campaigns, events, and objectives. This makes lead collection simple and intuitive for the user – and efficient for you.
We develop email templates and review existing emails to identify areas for improvement. The result is a more professional appearance and better performance in your flows.
Read about our Framework – a customised solution for companies that use Microsoft technology.
Do you have any specific questions? Or would you like to hear a bit more about who we are and how we work with data in Dynamics 365?
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