Insight that leads to concrete actions is essential to unlocking the full potential of your data.
What insights are hidden and unused in your data?
Data analysis is often an underprioritised area in many marketing departments — not because they don’t want the insights, but simply because they don’t always have access to the right resources. Additionally, there may be a lack of knowledge about what should be measured to optimise marketing activities.
We deliver actionable opportunities based on insight and have extensive experience analysing data in Dynamics 365.
We’re also happy to visualise your data in Power BI, giving you easy access to the data and enabling you to carry out the same analyses on your own in the future.
We have gathered the necessary skills and perform many different data analyzes on marketing data in Dynamics 365 on a daily basis.
Which Leads have been created where marketing activities were a leading cause of the lead being converted to an opportunity?
Which campaigns work best?
We further analyze in relation to which visits were generated and look at which channels delivered the most visits that ended in sales/conversion.
Were there different steps in the individual campaign that could have been optimized?
Where in the campaign flow did most people stop and not progress? How can we optimize and improve it in the next campaign?
Is your use of web forms set up optimally? We look at data from visits to pages that contain a web form and provide, among other things, figures on the submit rate in relation to the number of visits to the page.
We look deeper than just open and click rates on sent emails.
How good are you at converting anonymous visits to the website into known visits? And recommendations on how you can improve it?
Automation flows – data is spread over many different sub-elements such as many sent e-mails containing several different links, posted forms, questionnaires etc. and it is difficult to create an overview of where optimization can be done. We provide an overview and insight into which step in the individual automation flow both performs really well, but also which steps can be improved.
CTR %
Conversion %
Paid vs. Owned campaigns – what performs best?
Get a solid starting point on your way to being data-driven. Let’s together ensure that you get value from your investment in Dynamics 365 and realize the potential of your data.
You get a status report and an analysis of all the data you just have lying around in Dynamics 365.
If you want to continue optimising your use of data and making fact-based decisions, you need to keep turning data into insight. As part of our Full Service support solution, we help you make the most of both Dynamics 365 and your marketing setup, analyse and optimise performance, and support you in delivering better results.
We use dashboards in Power BI, connecting them to your data. We use these dashboards to generate insights and provide advice based on your data.