With their Dataverse setup, Microsoft provides some completely new opportunities to work with. Not only about marketing but across different departments and data and especially insight into data and how you make use of that insight.
There is a lot of focus on Dynamics 365, but it is just as much a hybrid of new possibilities.
Microsoft Power Platform with Power Apps, Power Pages, Power Automate, Power BI and Power Agents are all tools that must be considered in the marketing department.
Read here which tools we use and recommend at For A Fact.
The recommendation will be to make even more use of networks and experience groups. Share knowledge andtake part in other people’s knowledge about what works or can be done.
Get an internal culture created with some employees who have the desire to embrace and familiarize themselves with all the new opportunities and make a plan for how that knowledge is shared internally in your organization.
A start can be to make use of external advisers who have insight into the new possibilities. Invite them to a visit and let them inspire you about the possibilities of working with data in Dynamics 365.